Raise your hand if walking the aisles of a store like Sephora used to or still brings you joy (well, maybe not during covid19)?
I have so many have fond memories from my first PR agency job in Manhattan walking the aisles of Sephora, as there were two stores blocks away from my office – whether it was sneaking away for a quick “lunch break” or stopping in after work to sample a perfume, pick up a new blush or try a new face mask.
While my go-to beauty products and stores, as well as shopping habits, have changed over time, it’s still all about the simple joys that come with a purchase that boosts your mood and gives you some, well deserved self-care.
So, imagine my excitement when I found out last month that 11 select Beautycounter products will be online at Sephora.com and starting next month at Sephora stores nationwide??
Talk about getting safer, cleaner beauty products into more hands?! YES!!!
This is huge because it is the first time Sephora has ever partnered with a brand for a pop-up – so awesome that we are getting noticed as leaders in clean for our incredible mission and advocacy efforts!!! This isn’t the first time though that Beautycounter has done amazing, strategic partnerships like this, as we were in Target, J.Crew and Serena & Lily years ago – and you can also find select Beautycounter products on goop.com now, too!
If you’ve been waiting to switch to safer, this is a great way to experience our products in-store and give them a try first-hand at your local Sephora. And to my loyal clients, I’m always so grateful for your love of all our better beauty products and for your support shopping with me.
XOXO
Living Cleaner, Easier & Safer 