Shopping for kids clothing can be challenging, expensive and frankly not the most eco-friendly (definitely a lot of fast fashion out there), but thankfully there are better brands to choose from and Primary is definitely one that stands out.
I remember first being introduced to them over five years ago when my son was born and I immediately fell for their onesies I received as a gift. After doing some research, I loved learning more about the brand and they have become a great go-to for colorful and stylish basics, pjs and swimwear – and now some adult clothing, too!
Simple, yet high quality (and even matching) designs – check!
Sustainable, organic and OEKO-Tex Standard 100 certified clothing – check!
Soft, natural fabrics – check!
Priced right (with awesome sales) – check!
Great customer service – check!
Parents dreams come true – check!
Many times, higher quality, more sustainable clothing equates to higher price tags, but thankfully not with Primary. Their prices are definitely competitive and, IMO, awesome for what you get. Their clothes are also unisex, so shopping has never been easier and can yield great hand-me-downs (particularly with swim shirts and PJs in our house)!
As you’re shopping for any new spring/summer clothes, Primary can easily and sustainably fill in the missing gaps in your closets. After some spring cleaning of our dresser drawers, we realized we needed new summer PJs and swimwear and my kids can’t wait for our order to arrive soon!
Living Cleaner, Easier & Safer 