Do you remember some of the favorite perfumes you’ve worn through the years? For me, it started with Electric Youth and Tribe, spanning to Body Shop and Kiehl’s vanilla, then Coco Mademoiselle and Jo Malone, which were all memorable from my childhood into my 20s.
But then I started my clean living journey and stopped wearing fragrance due to all the unknowns. Did you know that it’s an industry standard to keep fragrance ingredients secret? It’s known as the fragrance loophole, and it allows companies to hide their ingredients as “trade secrets.”
Just like what I’m putting in my body matters, so does what I’m putting on my body, but that changes now. For the first time in many, many years I’m excited to wear perfume again because of Beautycounter’s new Clean eau de Parfum – yes, a truly clean fragrance is finally here that’s been a decade in the making! Introducing five scents that come with complete transparency, as every potential ingredient has been evaluated against 23 health factors as part of our industry-leading Never List.
Our five amazing scents – Second Skin (floral amber), Hyper Rose (soft rose), Pacific Dreams (fresh citrus aquatic), Sun Spill (citrus floral) and Miles Away (woody green) – are all made from sustainable, transparent ingredients that are EWG approved, clinical sensitivity tested, Leaping Bunny certified and tween and teen-approved 😉.
While it’s hard to choose a favorite, as they all smell incredible, right now Second Skin and Pacific Dreams are tied as my go-to scents, with my tween loving Hyper Rose best. All five scents are available in full size (1.7 oz, $96), travel-friendly roller balls (.30 oz, $35) or all together as a mini discovery set (.06 oz spray set, $35).
We believe that it’s not only our responsibility, but also everyone’s right to know what’s happening in this unregulated industry and love that we have finally delivered safer and truly transparent fragrances we can all believe in – can’t wait for you to smell our Clean eau de Parfums and choose your favorites 🩷
Living Cleaner, Easier & Safer 